Child Abuse Adverts

I looked at different child abuse posters from google for my research to make a child abuse advert.

All of the posters I looked at had emotive images to make the audience feel sympathy for the children. The image is quite dull because it's not a nice subject. The first one I looked at had text on it, the main text 'you won't tell your mummy, will you?' is as if the person looking after her has done something wrong and makes you feel sorry for the girl in the image. This is to connect with the audience. The text underneath 'if this makes you feel uncomfortable imagine how it makes her feel' trying to make you put yourself in her shoes and help.

The next image uses a young boy for the image, the image is in black and white as if his life is in black and white because of child abuse. He's looking straight towards the camera to connect with the audience. The text in this image is different because it's on his hand as if he is saying it and asking you for protection.

In the next picture they use shadows to represent someone standing over them. Shadows are used a lot to show following and are associated with being quite scary the shadows in these two images show abuse. Shadows also imply they hide away. The reaction from the child looking scared show abuse as well.